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We are on a mission to simplify property investing, with easy access to new markets, analysis, and decision making.
It is commonly known that investing in a property is a hugely manual, and complex task. It is painstakingly time-consuming, where research, analysis and making a decision could take up to 100 hours over 3 month period. It is often difficult to understand local market dynamics, opportunities, and regulations, to assess the options available to you.
To add to this struggle, it is a major challenge to acquire unbiased and actionable information when there is a overflow of online sources and real estate agents have their interests in mind.
Asette provides easy market access, with a simplified investment experience for everyone. We simplify the process of gathering and disseminating market data so that you do not need to.
Our ultimate goal is to be at the forefront of digitising property investing for the digitally savvy, global investors.
Asette was founded in 2022 as an ADGM Holding company, operating as Asette ME Real Estate LLC, a Dubai RERA-licensed company.
Founding Team
Leena Vesterinen
Founder
Leena brings a wealth of experience as a product insights and innovation strategist, as well as property investor and broker. She is responsible for the oversight of all areas of the business, driving Asette’s mission to simplify property investment by aligning the day-to-day work with values such as innovation, transparency, and ownership. Leena holds a Master's degree in Interactive Technology. Before moving to Dubai to join Careem in 2018, she consulted global businesses such as HSBC, AstraZeneca, Tesco, Toyota, and Deutsche Bank for user centric product propositions and design.
Dr Nikolay Petrov
Zayne Nair
Head of Product & Technology Delivery
Zayne is an expert in startup growth and product development. As a former Manager at Deloitte Digital Africa, he led digital transformation and agile practices. With product launches across EMEA and SEA, his global insights and leadership drive technological innovation. He has consulted companies such as Careem, Mashreq Bank, and L'oréal Group. At Asette, his role is to innovate with data, keeping property investors at the centre of all experiences we create.
Nimisha Malayamukkil
Market Data Analyst
Nimisha is an experienced Business Data Analyst. Having worked at companies such as Deloitte, Mashreq Bank, and Infosys where she developed a deep knowledge of Business Data Analytics. She is passionate about AI and ML, predictive modeling, data cleaning, and data visualisation. She is experienced in data science programming languages such as Python and Hadoop. At Asette, her role is to work with data and technology to develop data analysis strategies for efficiency and quality.
Strategic Investors & Advisory
Spencer Lodge
Commercial Adviser & Investor & Board Member
Award-winning podcast host, influential sales trainer, and visionary business strategist. With his extensive connections in Middle Eastern markets and global business networks, Spencer holds a unique advantage. He is Asette's compass for navigating competitive markets, identifying profitable opportunities and creating game-changing partnerships.
Hiram Aziz
Finance Adviser
Experienced managing partner with a demonstrated history of working with technology and service industries from start-ups to multinationals. Chartered Accountant and high skilled in valuation modeling, business Planning, and Budgeting. Hiram's and his team's role at Asette is to support the company's growth by planning, monitoring and reporting.