We are on a mission to simplify property investing, with easy access to new markets, analysis, and decision making.

It is commonly known that investing in a property is a hugely manual, and complex task. It is painstakingly time-consuming, where research could take up to 3 months, with over 40 targeted hours for analysis. It is often difficult to understand local market dynamics, and regulations, to assess the options available to you.
To add to this struggle, it is a major challenge to acquire unbiased and actionable information when online sources and real estate agents have their interests in mind.
Asette provides easy market access, with a simplified investment experience for everyone. We simplify the process of gathering and disseminating market data so that you do not need to be a seasoned real estate investor to purchase properties.

Asette’s ultimate goal is to be at the forefront of digitising property investing for the new age of digitally savvy investors.

Asette was founded in 2022 as an ADGM Holding company by Leena Vesterinen with a multinational founding team in the UAE and UK.

Asette ME Real Estate LLC is a Dubai and RERA-licensed company.

The Core Team

Leena Vesterinen

Founder & CEO

Leena brings a wealth of experience as a product insights and innovation strategist, as well as property investor. Leena is responsible for the oversight of all areas of the business and she is driving Asette’s mission to simplify property investment by aligning the day-to-day work with values such as innovation, transparency, and ownership. Leena holds a Master's degree in Interactive Technology. Before moving to Dubai to join Careem in 2018, she consulted global businesses such as HSBC, Toyota, and Deutsche Bank for insights and user-centric products.

Zayne Nair

Head of Product & Technology

Zayne is an expert in startup growth and product development. As a former Manager at Deloitte Digital Africa, he led digital transformation and agile practices. With product launches across EMEA and SEA, his global insights and leadership drive technological innovation. He has consulted companies such as Careem, Mashreq Bank, and L'oréal Group. At Asette, his role is to innovate with data, keeping property investors at the centre of all experiences we create.

Nimisha Malayamukkil

Market Data Analyst

Nimisha is an experienced Business Data Analyst. Having worked at companies such as Deloitte, Mashreq Bank, and Infosys where she developed a deep knowledge of Business Data Analytics. She is passionate about AI and ML, predictive modeling, data cleaning, and data visualisation. She is experienced in data science programming languages such as Python and Hadoop. At Asette, her role is to work with data and technology to develop data analysis strategies for efficiency and quality.

Strategic Investors & Advisory

Spencer Lodge

Commercial Adviser & Investor & Board Member

Award-winning podcast host, influential sales trainer, and visionary business strategist. With his extensive connections in Middle Eastern markets and global business networks, Spencer holds a unique advantage. He is Asette's compass for navigating competitive markets, identifying profitable opportunities and creating game-changing partnerships.

Hiram Aziz

Finance Adviser

Experienced managing partner with a demonstrated history of working with technology and service industries from start-ups to multinationals. Chartered Accountant and high skilled in valuation modeling, business Planning, and Budgeting. Hiram's and his team's role at Asette is to support the company's growth by planning, monitoring and reporting.

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